About Coach Rich
Mental performance coach helping competitive athletes build consistency through structured mental performance training.
Rich Barrett is a mental performance coach and an Independent Mental Performance Center™ Licensee, certified in the Identity Forge Method™.
Rich is a former college basketball player at Queens University of Charlotte, and his passion for the game and for sports has stayed with him. He is entering his fifth year as head girls basketball coach at Creekside High School. He also has nine years of AAU and travel basketball coaching experience, and he has helped many girls in the North Florida community recognize and seize the chance to play at the next level.
Rich's approach combines skill development with mentorship. He helps young athletes sharpen their fundamentals, build confidence in competition, and develop the discipline and leadership they can carry beyond the court. Guided by his commitment to pursuing victory with honor, he builds a community where athletes and families support one another, and he takes pride in giving back.
Away from basketball, Coach Barrett enjoys spending time with his two daughters, one at DePaul University and the other at UMass Dartmouth. He also enjoys fishing and spending time outdoors.
Mental Performance Is Not Motivation. It Is Skills and Routines.
I do not give pep talks. I do not tell athletes to try harder or believe in themselves more. I teach specific, trainable mental skills that change how athletes prepare, compete, and recover.
The athletes I work with learn how to manage pressure, reset after mistakes, and show up with confidence, not because they feel different, but because they have practiced the skills that create those outcomes.
Everything I do is built on the Mental Performance Center™ system: evidence-based, structured, and designed for real competition. Not theory. Application.
Our Founders
Tim Berry, MD
Co-Founder
Tim is a former physician, entrepreneur, and performance specialist who excels at turning complex ideas into simple, teachable systems.
He leads the strategic development of the MPC methodology and coach training standards.
Ivan Sisco
Co-Founder
Ivan is a mental performance coach with deep experience supporting competitive athletes.
He focuses on developing confidence, composure, and preparation habits that directly translate into stronger performance.
What It Is Like to Work with Me
Direct and structured:
every session has a purpose and a plan
Evidence-based:
the skills I teach are backed by research, not opinion
Applied:
we work on real moments from real competition, not abstract concepts
Supportive:
I create a safe, judgment-free space for athletes to grow
Parent-inclusive:
you will know what your athlete is working on and how to help
From MPC Coached Athletes...
"The position my son plays doesn't give you much room to unravel and MPC gave him the tools to handle that pressure. He has a reset routine that actually works and a calmness we hadn't seen from him before. His coaches brought up his leadership without us even saying anything. But what's surprised us most is how it's shown up away from football, the way he carries himself, how he handles hard conversations. He's not just becoming a better player. He's growing up."
- Tracy Whitman, Parent
"Carter has always been a competitive kid, but learning how to reset after mistakes has taken his game to another level. He stays locked in now, a bad shift doesn't turn into a bad period anymore. He's more vocal on the ice, more confident with the puck, and when he comes home after a tough game he actually leaves it at the rink. The biggest thing for us? He believes he belongs out there. That mindset shift has been everything."
- Mark Reynolds, Parent
Ready to Get Started?
Book a free 15-20 minute intro call. We'll discuss your athlete's goals, challenges, and whether mental performance coaching is the right next step.
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Mon -Sat: 7:00 - 17:00
Mental Performance Center™
Independent Licensee Certified in the Identity Forge Method™
Mental performance coaching for competitive athletes.
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All Rights Reserved.