

There's a name for it. It's called the Mental Blindspot™, and this $5 book gives you the exact playbook to help your athlete close the gap between practice and performance.

Trusted by youth athletes and their families worldwide.
This is high-performance mental training backed by evidence and real-world application.


Your athlete puts in the work. Extra reps. Extra training. Extra everything. But when the game starts, something shifts. The confidence disappears. The mistakes snowball. And the car ride home is miserable for everyone.
It's not effort. It's not talent. It's a hidden gap between how they train and how they compete, and most families never learn how to close it.
Why talented athletes underperform in competition and exactly what's happening in their head when they "freeze"
The same mental rehearsal techniques used by elite athletes, simplified so your kid can start using them this week
What to say (and what to stop saying) before, during, and after competition to build confidence instead of accidentally undermining it
How to help your athlete bounce back from errors in real time instead of spiraling through the rest of the game
Candid examples from young athletes who've used these exact tools to transform how they compete

"On the field and in the classroom, he has become a new kid. The tools he's been given can continue to be used in the future. Well worth it."

"A tremendous difference in our children's athletic performance and overall maturity. I highly recommend an investment in the mental side of athletic performance."

"Real tangible results. The care shown for your child is above and beyond."

Rich Barrett is a mental performance coach and an Independent Mental Performance Center™ Licensee, certified in the Identity Forge Method™.
Rich is a former college basketball player at Queens University of Charlotte, and his passion for the game and for sports has stayed with him. He is entering his fifth year as head girls basketball coach at Creekside High School. He also has nine years of AAU and travel basketball coaching experience, and he has helped many girls in the North Florida community recognize and seize the chance to play at the next level.
Rich's approach combines skill development with mentorship. He helps young athletes sharpen their fundamentals, build confidence in competition, and develop the discipline and leadership they can carry beyond the court. Guided by his commitment to pursuing victory with honor, he builds a community where athletes and families support one another, and he takes pride in giving back.
Away from basketball, Coach Barrett enjoys spending time with his two daughters, one at DePaul University and the other at UMass Dartmouth. He also enjoys fishing and spending time outdoors.
For less than a sports drink, you can give your athlete the mental tools that separate confident competitors from talented kids who can't get out of their own way.

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